We’ve experienced thousand times when companies announced a new innovative and genial product and than due to some mystical wonders it doesn’t spread around, doesn’t integrate into the blood circulation of the society or the project even turns into a financial catastrophe.
It also happens plenty of times that an entrepreneur has a genial product idea and put everything on that one card. It unquestionably seems that people has a huge need on that product and the prospects themselves are aware of their need and that the product can fulfill it, they are even ok with the pricing too, but the product still doesn’t get popular, does not get spread around. What does it depend on wether a revolutionary innovative product can spread or not?
As I mentioned in an earlier article, innovation is inevitable in today’s competitions: Nowadays it is the only thing that can keep a business in the ring. Today innovation is not just some social responsibility of a corporation or some charity for humanity but it is an indispensable business strategy of surviving and growing. However what if your innovation just doesn’t spread? If it won’t be popular, it won’t be sellable as well…
Double-o-Technologies works insanely hard on making ‘Flow’ happen. They really want to bring this product to the people!
What is Flow: How do you create effective lighting when there’s no way to get to the grid? Learn more about the Flow lamp designed by Alberto Vasquez, founder of IgenDesign!
Click here to see more photos behind the sceene: Continue reading
One of our most succesful design-work called Flow has reached even Taiwan! Our colegue, Peter has noticed it when he was in a design workshop in Taiwan and an exciting recently published book called Design by Nature in Mandarin language caught his attention. Design by Nature is a book about universal principles that carry into all design, including graphics, architecture, interiors, industrial and product design, and art.
I’ve recently noticed that lot of entrepreneurs and CEOs are usually consider scientists and engineers as the only ones who create innovation, who really invent or innovate something. This belief might be so common because public opinion tends to consider only technological innovations and inventions as innovation. For example when Corning invented the Gorilla glass or when Tesla invented the alternate current or when Kipping invented the silicone.
Nevertheless, technology on its own can’t sell itself, can’t be installed in the blood circulation of the society, and can’t spread around the world and make a change. There is no technology that is sellable or valuable on its own. Its value allways depends on the neccesity that it fulfills BUT technology does not fulfill any neccesity on its own! Technological innovations are valuable when it is pointed to the right neccesity. Or rather said whether the right neccesity is discovered at all where to point that technology. When you are thinking on who could utilize or what problem could be solved by that certain technology it is a designer activity you are being a designer at that moment. Designers are the ones who’s role is to explore and find the whys and the whos; aka the problems and people whom to connect technology.
Finding the right problems and the right people = inventing the right problems and the right people. That’s the first of the three kind of innovation that a designer does during his job. They are specilaized on to laser focus technology to the right direction.
The goal of the competition called Google Lunar X Prize
(GLXP) is to give inspiration for developing new technologies on the field of space research. The grand prize will be won by the team – financed by private equity – which can first accomplish the given criteria that is to send a spacecraft to the Moon until 2014. 26 out of 33 participants are still in the competition in the project also known as Moon 2.0. One of them is the Hungarian Puli Space Technologies
Puli Space Technologies came to the Moholy-Nagy University of Art and Design to organize a super intensive 5-day-workshop to design a Lunar Rover. The aim of the workshop was to help the Puli Space Team’s work at the competition with finding new solutions and ideas for the spacecraft and the lunar rover that will be sent to the Moon. Check out what we’ve brought together!
Why nobody can overtake a pioneer and innovator company even they try to copy it?
Those who innovate doesn’t get the opportunity of being a Pioneer and conquer the market by chance. This is not a one-time occasion whereupon folowers and copier competitors can take the lead of the market any time by their bigger and cheaper manufacturing and marketing capacity.
Innovation becomes part of the corporate culture so they repeat that huge amount of innovation by every new product cycle. They create again and again a brand new cathegory of experiences generation by generation of their products. Therefore it becomes impossible to catch up an Innovator. Apple has grown to be the most valuable company of the planet (in less than 30 years from its establishment) thanks to this innovator culture and not because of its manufacturing capacity or the amount of their commercials. Capacity follows Innovation and not inversely! Continue reading
Well, maybe it’s better telling with Project Cartoon about what is the most significant reason why product development projects usually fail even there is a great designer and a great client than trying to explain it with words : )
What the client wanted… Continue reading