You can read a great book review about it on Core77:
“In her new book Design by Nature, Maggie Macnab addresses the importance of metaphor in communication using the natural world as a starting point. For an abstract thought or concept, meaning can sometimes be expressed faster by pairing two superficially dissimilar ideas than by trying to explain it directly using the physical sciences. Consequently, metaphor has existed as a tool for conveying thought since human beings first began to examine the conceptual relationships that underpin our world. Clearly, a mastery of metaphor in the visual arena can go a long way towards effective visual communication…” Read the full review on Core77!
CEO and Chief Designer