If it isn’t sellable it isn’t even good design?

A design of a product can be evaluated from several perspective. So varied that a whole industry is based on judging it: design magazines, design contests, design festivals of big cities etc. Thousands of exhibitons, critics and jurnalists are specialized on judging wether that certain design is enough innovative, modernistic, exciting, valiant, aesthetic or enthralling. Most of the times they devote all the priotity to these kind of aspects.

NY design week 2013

NewYork design week 2013 – via Core77

We belive at IgenDesign, if a design – or any kind of artwork – is ’good’, the proof is that people pay for it, and not the „wow, how amazing is this” reaction. I understand if it seems prety unromantic from a design studio, but wach how much people are willing to pay for a Picasso and how much for a portrait drawer on the street. Or how much have been payed to Michelangello for painting the Sistine Chapel.

People proove with their money how much value does it mean for them. So it means that everything that is sellable is valuable for the society!

If they don’t pay for it, it won’t become a product either even if it’s a genius design. It won’t spread around the world and it won’t get in the blood circulation of the society. Hence it won’t achieve the effect that was the purpose of creating it – it will become a completely useless innovation, it won’t change people’s life.

Does it follow that a good design can sell a product on its own?

Stay with us, I will write about this issue in my next article…

Meanwhile check how we can make sellable the design of a product!

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Related articles:
Why design is the most powerful force to grow your business? – PART1

Why design is the most powerful force to grow your business? – PART1

Why „Aesthetic-Usability Effect” can raise your sales?

Why „Aesthetic-Usability Effect” can raise your sales?

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One thought on “If it isn’t sellable it isn’t even good design?

  1. Pingback: Why „Aesthetic-Usability Effect” can raise your sales? | igendesign – design and innovation consultants

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