Well, maybe it’s better telling with Project Cartoon about what is the most significant reason why product development projects usually fail even there is a great designer and a great client than trying to explain it with words : )
What the client wanted…
How the client explained it
How the project manager understood it
How the designer visualized it
How health and safety wanted it
How the contractor built it
When it was delivered
What the client paid for
What the client received
What the client really needed
CEO and Chief Designer
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