We make products free from price competition by creating a brand new category of product experiences that connect emotionally with users and eliminate 'apple to apple' comparison to competitors once and for all.
AeroGlass provides an unparalleled 360 degree 3D Augmented Reality navigation experience for Pilots using Head Worn Displays aka Smart Glasses.
Aero Glass assists pilots in aerial navigation by visualising instrument data and flight conditions on augmented reality smart glasses, thereby improving flight safety and the overall flight experience.
AG is a San Diego based company with a Hungarian development team. Founder Ákos Maróy is an active pilot with a frozen ATPL. He is co-founder of EU Edge and an outsourced software development shop, Scarab Research. His quest for all things innovative led him to various projects that fuse science and art, hence, he is member of the Tokyo-based doubleNegatives Architecture group, and collaborator in bio-art projects likebio.display. He’s the co-founder of atlatszo.hu – an investigating journalism & citizen empowerment initiative in Hungary.
Igendesign will help AeroGlass in the development of the phisical devices that are responsible for the user’s head movement tracking and also will participate in developing the user experience design of the navigation system. The design studio also will take care of AeroGlass’ branding and overall visual identity from web surfaces to exhibition stands. Get more info about AeroGlass: http://glass.aero
This year there was a record number of designers participated in the BraunPrize2015 with its 2510 submissions from 67 country. 8 awards (bronze, silver, gold and sustainability in both student and professional category) and 2 special awards where given at the BraunPrize2015 awarding ceremony on September 30. Continue reading →
“Designing anything into a hospital has a huge responsibility. It is extremely important how we shape a hospital environment. When people stay in a hospital, they usually are in a state of desperation and vulnerability. In such an environment empathy and kindness become extremely important. The most important necessity of a patient is to feel safe. Therefore every element of a hospital environment needs to communicate trustfulness and kindness, mildness and peacefulness. Every object needs to be humanistic.” Learn more about it: http://bit.ly/1PiNreC
Are economically motivated human conversations the key of our future survival? Does gratitude have a conteporary value? Is our future about depending on Artificial Intelligence? What does Economic and Social Ecosystem of Valuable Dialogues mean? Learn more about it at http://dindonmovement.com Continue reading →
In 2013 I had the chance to visit my family and spend a year in a little village “somewhere in the middle of Colombia”. In most part of the country there are two seasons: the rainy and the dry one. In the recent years the dry season became critical and I could experience myself how difficult it makes people’s everyday life. My sometime neighbour’s story can describe better how critical problem is the decrease of potable water today in many places:
“When I was a little girl, Christmas was my favourite time of the year. Today, I fear it the most, to be exact I fear from what is coming after Christmas…Burning heat, dry land, not a single drop of rain. First, the nearby lake dries out, then the upper one. We used to get water for our house from that lake. The side of the road is covered with fine, thick layers of dust. Trees are loosing more and more leaves, in order to keep some water inside, they are trying to adopt to the dry season. Rain only comes maybe two times a month.The struggle of survival begins.
We’ve experienced thousand times when companies announced a new innovative and genial product and than due to some mystical wonders it doesn’t spread around, doesn’t integrate into the blood circulation of the society or the project even turns into a financial catastrophe.
It also happens plenty of times that an entrepreneur has a genial product idea and put everything on that one card. It unquestionably seems that people has a huge need on that product and the prospects themselves are aware of their need and that the product can fulfill it, they are even ok with the pricing too, but the product still doesn’t get popular, does not get spread around. What does it depend on wether a revolutionary innovative product can spread or not?
As I mentioned in an earlier article, innovation is inevitable in today’s competitions: Nowadays it is the only thing that can keep a business in the ring. Today innovation is not just some social responsibility of a corporation or some charity for humanity but it is an indispensable business strategy of surviving and growing. However what if your innovation just doesn’t spread? If it won’t be popular, it won’t be sellable as well…
Companies has designed and manufactured greywater-systems since the late 40’s. So if these systems has a 70 year past just like the telephone system and there would be a serious need for them why they haven’t spread around the world?
I’ve recently noticed that lot of entrepreneurs and CEOs are usually consider scientists and engineers as the only ones who create innovation, who really invent or innovate something. This belief might be so common because public opinion tends to consider only technological innovations and inventions as innovation. For example when Corning invented the Gorilla glass or when Tesla invented the alternate current or when Kipping invented the silicone.
Nevertheless, technology on its own can’t sell itself, can’t be installed in the blood circulation of the society, and can’t spread around the world and make a change. There is no technology that is sellable or valuable on its own. Its value allways depends on the neccesity that it fulfills BUT technology does not fulfill any neccesity on its own! Technological innovations are valuable when it is pointed to the right neccesity. Or rather said whether the right neccesity is discovered at all where to point that technology. When you are thinking on who could utilize or what problem could be solved by that certain technology it is a designer activity you are being a designer at that moment. Designers are the ones who’s role is to explore and find the whys and the whos; aka the problems and people whom to connect technology.
Finding the right problems and the right people = inventing the right problems and the right people. That’s the first of the three kind of innovation that a designer does during his job. They are specilaized on to laser focus technology to the right direction.