We make products free from price competition by creating a brand new category of product experiences that connect emotionally with users and eliminate 'apple to apple' comparison to competitors once and for all.
One of the largest international design awards for young design talent is being held for the seventh time: the iF concept design award. This year In the iF concept design award 2014 altogether 11,847 valid entries have been contributed!
“When I first got notified about the result, I was incredibly excited because this proves that the issue of decreasing potable water resources is getting so much attention by the world and is taken very seriously by organizations like iF. Thank you so much for this great award to the people who needs the water the most!” Said Alberto when he was notified by iF about winning the award.
One of our most succesful design-work called Flow has reached even Taiwan! Our colegue, Peter has noticed it when he was in a design workshop in Taiwan and an exciting recently published book called Design by Nature in Mandarin language caught his attention. Design by Nature is a book about universal principles that carry into all design, including graphics, architecture, interiors, industrial and product design, and art.
“Wow! I am blown away by working with IgenDesign! Although our patient monitor InnoCare-T was a highly relaible product on the market, its appearance got more and more outdated and it had lost interest in the eyes of our prospects. During the development of the next generation of this product I was amazed how simply Alberto could describe and synthesize complex design problems. He came up with unique and effective ideas about how to influence the perception of our products by our prospects, which right after implementation led to higher sales. The new InnoCare-T attracted tons of attention on its first exhibiton and we sold more than three hundreds on the first week!”
Delfines del Sur is a small Colombian amateur football team in SUB 20 Category with the purpose of preparing and helping kids to enter the professional football clubs. For many kids in Colombia, to become a professional football player is their biggest dream and, in some cases the only possibility to break out of poverty and change their life. We wanted to support Delfines del Sur team to help these kids achieving their dreams by designing and making for them the so called ‘Petos’ (uniforms during the training).
Most small teams in this category don’t have Petos and the players just take off their shirts during the training to differentiate each other. Although it seems a small thing to have and use Petos, this piece of cloth has a strong effect on the kids. It gives a feeling of seriousity of the trainings and a feeling of importance for the team members. It bears motivation. It can educate kids at early stage to be engaged of their dreams.