I’ve recently noticed that lot of entrepreneurs and CEOs are usually consider scientists and engineers as the only ones who create innovation, who really invent or innovate something. This belief might be so common because public opinion tends to consider only technological innovations and inventions as innovation. For example when Corning invented the Gorilla glass or when Tesla invented the alternate current or when Kipping invented the silicone.
Nevertheless, technology on its own can’t sell itself, can’t be installed in the blood circulation of the society, and can’t spread around the world and make a change. There is no technology that is sellable or valuable on its own. Its value allways depends on the neccesity that it fulfills BUT technology does not fulfill any neccesity on its own! Technological innovations are valuable when it is pointed to the right neccesity. Or rather said whether the right neccesity is discovered at all where to point that technology. When you are thinking on who could utilize or what problem could be solved by that certain technology it is a designer activity you are being a designer at that moment. Designers are the ones who’s role is to explore and find the whys and the whos; aka the problems and people whom to connect technology.
Finding the right problems and the right people = inventing the right problems and the right people. That’s the first of the three kind of innovation that a designer does during his job. They are specilaized on to laser focus technology to the right direction.