Life on the dry side of the planet

Alberto trying to save the banana plant In 2013 I had the chance to visit my family and spend a year in a little village “somewhere in the middle of Colombia”. In most part of the country there are two seasons: the rainy and the dry one. In the recent years the dry season became critical and I could experience myself how difficult it makes people’s everyday life. My sometime neighbour’s story can describe better how critical problem is the decrease of potable water today in many places:

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“When I was a little girl, Christmas was my favourite time of the year. Today, I fear it the most, to be exact I fear from what is coming after Christmas…Burning heat, dry land, not a single drop of rain. First, the nearby lake dries out, then the upper one. We used to get water for our house from that lake. The side of the road is covered with fine, thick layers of dust. Trees are loosing more and more leaves, in order to keep some water inside, they are trying to adopt to the dry season. Rain only comes maybe two times a month.The struggle of survival begins.

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Innovation is the new currency of surviving?

Why nobody can overtake a pioneer and innovator company even they try to copy it?

Those who innovate doesn’t get the opportunity of being a Pioneer and conquer the market by chance. This is not a one-time occasion whereupon folowers and copier competitors can take the lead of the market any time by their bigger and cheaper manufacturing and marketing capacity.

Innovation is culture

Innovation becomes part of the corporate culture so they repeat that huge amount of innovation by every new product cycle. They create again and again a brand new cathegory of experiences generation by generation of their products. Therefore it becomes impossible to catch up an Innovator. Apple has grown to be the most valuable company of the planet (in less than 30 years from its establishment) thanks to this innovator culture and not because of its manufacturing capacity or the amount of their commercials. Capacity follows Innovation and not inversely! Continue reading